TedTalk: Know your Worth then Ask for It
Pricing consultant Casey Brown shares helpful stories and learnings that can help you better communicate your value and get paid for your excellence. Check out her TedTalk where she describes how to ensure you are getting what you deserve at work.
Casey opens her talk by saying “No one will ever pay you what you're worth. No one will ever pay you what you're worth. They'll only ever pay you what they think you're worth. And you control their thinking”. And she’s right. Confidence in your self is an indispensible quality in your professional life.
One of the most important lessons from Casey’s talk is this story about a woman who now runs a successful online business, but once struggled with standing up for herself. She would minimize her accomplishments and refer to her business as “just a small company”. Says Casey:
In this and in many other small ways, she was diminishing her company in the eyes of prospects and clients, and diminishing herself. It was really impacting her ability to earn what she was worth. I believe her language and her style communicated that she didn't believe she had much value to offer. In her own words, she was practically giving her services away. And so she began her journey to take responsibility for communicating value to clients and changing her message.
Casey explains that once the women took control of her self worth, she began to thrive and I think that is something we can all apply to our professional lives.
Check out the talk:
